Introduction
In this series, we will be looking at appointment setting skills.
What We Will Cover In This Series
We will cover the following subjects in this series of blog posts:
- Appointment Setting Skills Overview (This Article)
- Skill 1: Agenda (which covers the following):
- Part 1: Timetable
- Part 2: Resources
- Part 3: Writing Out the Timeline
- Part 4: Implementing the Timeline
- Part 5: Timezone Boundaries
- Skill 2: Knows How To Qualify B2B Prospects
- Skill 3: Is a Good Listener and Build Rapport (which covers the following):
- Part 1: Active Listening
- Part 2: Conversation Continued
- Skill 4: Handles Sales Objections and Rejections
- Skill 5: Reminders and Follow-Ups
- Skill 6: Good Pitch
- Further Reading
So, What Exactly Is This Appointment Setting Thing, Anyway?
Appointment setting is where sales people within a business contact leads, ask them prequalifying questions (which are questions used to determine whether or not the lead can benefit from the business’s products and/or services) and get them to book appointments with representatives to talk about the business’s products and/or services. At the scheduled appointment, the sales representative will finalise the deal with a sales pitch.
Skill 1: Agenda
In ‘Skill 1: Agenda’, we will be covering the following subjects:
- Part 1: Timetable
- Part 2: Resources
- Part 3: Writing Out the Timeline
- Part 4: Implementing the Timeline
- Part 5: Timezone Boundaries
Part 1: Timetable
In the first part of the series (‘Part 1: Timetable’), we will be covering timetables, which are used to boost production during a business’s project.
Part 2: Writing Out the Timeline
In the second part of the series (‘Part 2: Writing Out the Timeline’), we will be covering writing out the timeline.
Part 3: Implementing the Timeline
In the third part of the series (‘Part 3: Implementing the Timeline’), we will be covering implementing the timeline.
Part 4: Timezone Boundaries
In the fourth part of the series (‘Part 4: Timezone Boundaries’), we will be covering timezone boundaries.
Part 5: Resources
In the fifth part of the series (‘Part 5: Resources’), we will be covering project resources.
Skill 2: Knows How To Qualify B2B Prospects
In the sixth part of the series (‘Skill 2: Knows How To Qualify B2B Prospects’), we will be covering how to use lead qualification frameworks.
Skill 3: Is a Good Listener and Build Rapport
In ‘Skill 3: Is a Good Listener and Build Rapport’, we will be covering the following subjects:
Part 1: Active Listening
In the seventh part of the series (‘Part 1: Active Listening’), we will be covering active listening.
Part 2: Conversation Continued
In the eighth part of the series (‘Part 2: Conversation Continued’), we will be covering the remainder of ‘Skill 3’.
Skill 4: Handles Sales Objections and Rejections
In the ninth part of the series (‘Skill 4: Handles Sales Objections and Rejections’), we will be covering how to handle business to business (also known by the abbreviation ‘B2B’) sales objections. B2B sales objections are situations where a lead won’t buy the business’s service/product.
Skill 5: Reminders and Follow-Ups
In the tenth part of the series (‘Skill 5: Reminders and Follow-Ups’), we will be covering reminders and follow-ups.
Skill 6: Good Pitch
In the eleventh part of the series (‘Skill 6: Good Pitch’), we will be covering creating a pitch deck.
Further Reading
In the final part of the series (‘Further Reading’), we will be covering all of the articles used in the researching and writing of this series.