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Appointment Setting Skills Overview - Skill 1: Agenda (Part 3: Implementing the Timeline)


We will be covering implementing the timeline. This includes the following:

JEM Marketing Appointment Setting Skills Overview - Skill 1: Agenda (Part 1: Timetable) List

Implement the Timeline

You can implement the timeline by doing the following:


The first method of implementing the timeline is outsourcing (which is where the business hires a second business to handle the performance of services or the creation of goods which the business would perform in-house). The benefits of outsourcing include:

  • More experts with niche skills in certain fields get involved.
  • Work gets done faster
  • The ability to focus on the main processes of the business
  • Risks can be shared
  • Costs can be reduced (due to lower labour costs or economies of scale, which are costs gained by a business with efficient production which can affected by internal (which are factors affecting the business) or external factors (which are factors affecting the industry as a whole))
  • Work can be done 24/7 due to timezone differences
  • Project management can be simplified through automation
  • Work relationships can be simplified to contractual arrangements
  • Campaigns and projects can be more targeted
  • Peace of mind of the business
  • Improves the efficiency of the business
  • Allows the business to expand
  • Increases the productivity of the business
  • The capacity of the business can be variable
  • Flexibility to move to different commercial and business conditions
  • Access to thought leadership, intellectual property and innovation
  • Accelerated time to market

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Delegating Tasks

The second method of implementing the timeline is delegating tasks (which is where tasks are given to other people within the business to perform). The benefits of delegating tasks include:

  • Lets the person focus on higher-level tasks
  • Allows other employees to learn new skills
  • Improves communication between employees
  • Develops trust between employees
  • Improves time management, productivity and efficiency
  • Stimulates creativity
  • Increasing the flexibility of the team

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Doing It Yourself

The third method of implementing the timeline is doing it yourself (which is where you do it without paying another employee or business to do it). The benefits of doing it yourself include:

  • No team meetings
  • Reduced number of distractions
  • Control over time management
  • Relaxed Environment
  • No manager watching over your shoulder
  • Don’t need to rely on other people
  • No stress from managing other people
  • The task is your sole responsibility
  • Boost in innovation
  • Reduced conflict
  • Increased efficiency
  • An enjoyable challenge is made
  • You are in charge
  • You can take full credit for your work
  • Job satisfaction is increased
  • You can work at your own pace
  • You can control your schedule
  • Project timelines are shorter
  • You can be a good self-manager
  • Increases your creativity
  • Boosts your self-confidence and self-esteem
  • Promotes your well-being
  • Improved reputation
  • Self-reliance is increased
  • Makes you an asset to other employees
  • Improves your memory as you remember things you’ve learned and ideas you’ve developed
  • Easy to focus on the job
  • You can decide what gets done and when
  • No need to distribute the work
  • You will know what’s going on at all times and how things are going
  • There is no confusion on who did what

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                We have covered implementing the timeline. This includes the following: outsourcing, delegating tasks and doing it yourself.

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