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Has the digital age changed telemarketing?


Has the digital age resulted in telephone calling becoming a thing of the past?

Telemarketing has been at the forefront of marketing methods for many businesses for centuries. However, in recent years, digital marketing and advancements in technology have led to a discussion of whether the digital age has changed telemarketing practices better or worse.

Often, the telemarketing industry's perception can be harmful due to past practices many telemarketing call centres have adopted, such as cold calling, poor work environments, and agencies focused on the number of dials rather than the quality of appointments.

However, at JEM, we try our best to present a 360 version of this within our telemarketing agency. We demonstrate transparency to our customers is through adopting technology within our everyday practices. Below we have come up with a few ways in which the digital age and technology has impacted telemarketing practices and our business for the better.


Working Smarter

Technology, such as the internet and business social media websites such as LinkedIn allows telemarketers to work smarter. Using resources like LinkedIn, a professional networking tool, telemarketers can conduct a quality check to ensure they speak to the correct contact.

Likewise, the platform allows you to gain knowledge of the contact and the business, ultimately supplying you with the correct information to nurture strong quality leads.


Marketing Automation

Market automation allows telemarketers to better understand their customer's wants and needs by tracking behavioural trends and engagement levels. Those statistics can also help understand who your target audience is to maximise your telemarketing efforts.

When you are nurturing your prospects' interests, when you come to make personal contact via telemarketing, the call will no longer be cold but timely and appropriate. With the help of marketing automation, a telemarketing campaign will increase your volume of inquiries and the lead's strength.


Nurturing quality leads, rather than quantity

Not only has technology changed the way we make calls, but it changes the way we nurture relationships over the phone.

Skilled telemarketers know how to follow up leads effectively, and through experience, they can create a rapport with the decision-makers. Therefore, be more able to identify what stage the potential client is at and nurture and convert them into a qualified appointment or sales lead.

Making connections with prospects is a vital part of nourishing leads. Having nurtured customers provide added value that makes the telemarketing call no longer feels like a sales call but part of the standard communication process.


Telemarketing has changed for the better. With evolving practices, the industry can stay current with its client's needs and wants. Overall, while technology and the digital age have changed the way we communicate, it has made for a more efficient method of acquiring sales leads and appointments that enhance the field and the core benefits telemarketing adds to the marketing industry.

To find out more about how telemarketing can help your business and what telemarketing services we offer, then please call us on 01933 271717 or visit our website here.

For any updates or news please follow us on our Facebook, LinkedIn and Twitter below.





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