Blogs & Articles

What is a Telemarketing Agency?

What is a Telemarketing Agency?

There are around 250 UK Based Telemarketing Agency's, and they vary from smaller boutique agencies that may employ 5 or more telemarketers to large call centres employing 1000's of telemarketing agents.

A telemarketing agency will have a set structure and process for onboarding new clients and telemarketing campaigns. Using a pool of experienced telemarketers lets them set up a campaign and hit the ground running, providing their clients with a quick return on investment.

Set up time will depend on several factors, including; product/service training required, the number of telemarketing staff needed, and of course, the agency's current workload.

Using a Telemarketing Agency with a wealth of experience will help you avoid costly mistakes.

According to Glassdoor, an average employer spends £3000 to recruit a new employee. 

  • Saves you time - Recruiting, training and retaining a telemarketing team is not easy. We take this problem away from you, leaving your team to focus on closing the sale and winning new customers.
  • Saves you money - We work out a strategy including what to say and who. We engineer the most efficient way to generate your b2b sales leads, ensuring you avoid costly mistakes in generating quality sales leads within your budget.
  • Accelerate your business growth - You tell us what you need, how many and when you require.

What is Telemarketing?

Telemarketing is a form of direct marketing that uses the telephone to talk to potential customers. Many telemarketers also research potential sales targets online using search engines including GoogleLinkedIn and many more.

Telemarketing can achieve many different outcomes and be used in conjunction with other direct marketing strategies. Some customers like to start by making outbound telemarketing calls to collect information to help qualify the opportunity and collect decision maker contact details. See our Database Enrichment page.

Once built, a list of qualified prospects will save time and reduce waste with the next phase of sales lead nurturing, as you can now be sure you are building relationships and brand awareness. Contacting companies & contacts when they are in the market to buy you are in the right place at the right time. See our Appointment Setting page. Telemarketing according to Wikipedia.

How much does it cost to hire a Telemarketing Agency like JEM Sales & Marketing Ltd for your next telemarketing project? 

We Telemarketing Packages to suit a range of budgets these include:

  • Start-Up - £800 a month
  • Business Growth - £1,600 a month
  • Business Accelerator - £3,200 a month

See our Sales Lead Generation page.

Why do companies use Telemarketing?

Telemarketing not only generates leads and sales for the company, but it's also a perfect way of keeping in touch with customers who provide regular feedback. This allows businesses to take constructive criticism from their clients while improving their services or products.

Many small companies cannot afford expensive marketing campaigns, which is why telemarketers may prove invaluable - especially if handled correctly!

No one knows how far-reaching the ongoing effects of the COVID 19 pandemic and the lockdowns will be. Therefore planning a Telemarketing Campaign for 2022 will ensure you have more control over your business growth & destiny. According to NI Business Info

When should I use Telemarketing?

Telemarketing should be an ongoing part of your customer acquisition and retention strategy. Scheduling the types of customers, you will be calling and the best times of day to reach them will ensure you achieve maximum engagement. Planning your campaigns in this way could increase your decision-maker connections by as much as 30%. The more decision-makers you connect with, the more sales you can make. 

Who should I contact for a quote on a telemarketing campaign?

The biggest isn't always best. You need to make sure that you find the agency with the skill set, telemarketing experience, range of telemarketing account managers that will most suit your campaign.

Does the Telemarketing Agency already know about working in your sector?

However, all is not lost if they do not have previous sector experience. If they have the right approach to setting up your campaign and can demonstrate a good understanding, they will succeed for you.

Ask other business associates and colleagues for recommendations through LinkedIn

Use online search engines like Google and check out those Telemarketing Agency's that appear on pages 1 & 2 of the search engines, just because a Telemarketing Agency is organically ranked in position 1 does not mean they are the best match for your Telemarketing Campaign, look at video testimonials on the agency's website. Here is one of our client testimonial videos.

Where can I find more information on setting up a successful telemarketing campaign or some best practices for using telemarketers effectively in my business?

Additional resources can be found at The Direct Marketing Association have published a guide that covers all elements to consider when sourcing a Telemarketing Agency. Click Here to download the PDF. 

Fill in a few details on our Contact Us page or call now on 01933 271717 and speak to Jane Evans.

Share this post with friends - we want as many people as possible to learn about our services!


Share this item

Back to News

Request a call from our team

This form collects your contact details so that our team can communicate with you and provide assistance.

Please check our Privacy Policy to see how we protect and manage your submitted data.

Up Arrow Icon