Telemarketing Agency Appointment Setting Case Study:
The JCB Teletruk is unique in combining the traditional values of a small working footprint with very high load carrying capacity and new ways of improving materials handling in many industrial applications.
Challenge:
Support a dealer network by generating qualified sales leads in specific vertical sectors, including; Garden Centres, Nursery’s, Builders Merchants, Docks & Ports.
Feed Back From Client:
We have used telemarketing agencies over the years with varying degrees of success. The team at JEM generated more leads in the first week than our previous agency had over a number of months.
Their approach was very unique before the campaign went live JEM appointed their senior strategist Jane Evans to develop a telemarketing strategy.
JEM then assigned a team of Telemarketing Account Managers who were picked to compliment the demographic of the customers that they would be pitching to.
The Telemarketing Account Manager at JEM had at least 10 years of Telemarketing Experience this meant that the approach was extremely mature and sophisticated.
The work that the team at JEM did was instrumental in developing the business for Teletruk in those key vertical sectors.
Over a 3 year period, the team at JEM generated 600 sales leads.
