Merchant Services: AIB Merchant Services (AIBMS) is one of Ireland's largest merchant accounts and card payment services with extensive operations in the Republic of Ireland and Great Britain.
Challenge:
Generate appointments for a team of 8 UK Corporate Business Development Managers whose brief is to engage financial decision-makers processing card transactions with a value between £1 Million & £25 Million.
Feed Back from Client:
We have used many telemarketing agencies over the years with varying degrees of success. The campaign implemented by the team at JEM has delivered the most outstanding results that we have ever experienced.
Their approach was unique before the campaign went live JEM sent their senior strategist Jane Evans out for a day to accompany one of our Corporate Business Development Managers. This enabled JEM to develop a knowledgeable and highly sophisticated telemarketing strategy.
JEM then assigned a team of Telemarketing Account Managers who were picked to complement the demographics of the customers that they would be pitching to.
The Telemarketing Account Managers at JEM had at least 10 years Telemarketing Experience this meant that their approach was extremely mature and sophisticated.
We could not believe how quickly the team were able to pick up the complex business areas around Card Acquiring and I am convinced without this knowledge the campaign would not have been as successful.
JEM also built in a post-visit survey this was invaluable in helping us to gain a greater understanding of:
- How our sales team were performing
- How our sales pitch was being received
The Results:
- Telemarketing Budget: £42,435
- Appointments Made: 369
- Average cost per appointment made: £115
