Jon Shortell from Movo insurance is delighted with a £230,000 premium written from an initial investment of £2000 for telemarketing services!
Challenge:
We commissioned JEM to conduct 12 Telemarketing days and provided them with a list of approximately 1600 contacts across various sectors, including; construction, security & property, and many more. The targets were medium to large size businesses.
JEM worked very closely with our sales team, and their first step was to develop a telemarketing strategy with a toolkit of responses that addressed the most common objections, including:
- Not enough time to review my insurances.
- Broker does everything for me – don’t want to move
- Not Interested.
- Contacted by lots of people – already got two quotes.
JEM’s first task was to cleanse the data and collect the business insurance renewal data and the name & job title of the decision-maker.
The results:
Over the 12 telemarketing days, they called 911 of the 1600 records.
- Collection of 229 Insurance Renewal Dates
The second task was to assign a team of experienced appointment setters to call those businesses that were within 16 weeks of their insurance renewal.
- 14 Sales Leads
- 4 orders with a combined premium of £230,000
Feedback from the client:
" The return on our investment was more than 10 fold, we would have no hesitation in recommending the telemarketing team at JEM. "
- Movo Insurance
