---
title: Appointment Setting Skills Overview
description: In this series, we will be looking at appointment setting skills.
---

[Blogs & Articles | JEM Sales & Marketing](https://blog.jemmarketing.co.uk/blogs-articles)

# [Appointment Setting Skills Overview](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview)

 Written by [Admin](https://blog.jemmarketing.co.uk/blogs-articles/author/admin) | Aug 17, 2022 11:00:00 AM

### Introduction

In this series, we will be looking at appointment setting skills.

### What We Will Cover In This Series

We will cover the following subjects in this series of blog posts:

 JEM Marketing Appointment Setting Blog Post List

- *Appointment Setting Skills Overview* (This Article)
- [**Skill 1: Agenda**](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Agenda) (which covers the following):
- [*Part 1: Timetable*](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Timetable)
- [*Part 2: Resources*](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Resources)
- [*Part 3: Writing Out the Timeline*](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Writing_Out_the_Timeline)
- [*Part 4: Implementing the Timeline*](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Implementing_the_Timeline)
- [*Part 5: Timezone Boundaries*](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Timezone_Boundaries)
- [**Skill 2: Knows How To Qualify B2B Prospects**](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Knows_How_To_Qualify_B2B_Prospects)
- [**Skill 3: Is a Good Listener and Build Rapport**](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Is_a_Good_Listener_and_Build_Rapport) (which covers the following):
- [*Part 1: Active Listening*](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Active_Listening)
- [*Part 2: Conversation Continued*](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Conversation_Continued)
- [**Skill 4: Handles Sales Objections and Rejections**](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Handles_Sales_Objections_and_Rejections)
- [**Skill 5: Reminders and Follow-Ups**](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Reminders_and_Follow-Ups)
- [**Skill 6: Good Pitch**](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Good_Pitch)
- [*Further Reading*](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Further_Reading)

### So, What Exactly Is This Appointment Setting Thing, Anyway?

Appointment setting is where sales people within a business contact leads, ask them prequalifying questions (which are questions used to determine whether or not the lead can benefit from the business’s products and/or services) and get them to book appointments with representatives to talk about the business’s products and/or services. At the scheduled appointment, the sales representative will finalise the deal with a sales pitch.

### Skill 1: Agenda

In ‘Skill 1: Agenda’, we will be covering the following subjects:

- [Part 1: Timetable](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Timetable)
- [Part 2: Resources](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Resources)
- [Part 3: Writing Out the Timeline](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Writing_Out_the_Timeline)
- [Part 4: Implementing the Timeline](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Implementing_the_Timeline)
- [Part 5: Timezone Boundaries](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Timezone_Boundaries)

### Part 1: Timetable

In the first part of the series (‘[Part 1: Timetable](https://blog.jemmarketing.co.uk/news-blogs/appointment-setting-skills-overview-skill-1-agenda-part-1-timetable)’), we will be covering timetables, which are used to boost production during a business’s project.

### Part 2: Writing Out the Timeline

In the second part of the series (‘[Part 2: Writing Out the Timeline](https://blog.jemmarketing.co.uk/news-blogs/appointment-setting-skills-overview-skill-1-agenda-part-2-writing-out-the-timeline)’), we will be covering writing out the timeline.

### Part 3: Implementing the Timeline

In the third part of the series (‘[Part 3: Implementing the Timeline](https://blog.jemmarketing.co.uk/news-blogs/appointment-setting-skills-overview-skill-1-agenda-part-3-implementing-the-timeline)’), we will be covering implementing the timeline.

### Part 4: Timezone Boundaries

In the fourth part of the series (‘[Part 4: Timezone Boundaries](https://blog.jemmarketing.co.uk/news-blogs/appointment-setting-skills-overview-skill-1-agenda-part-4-timezone-boundaries)’), we will be covering timezone boundaries.

### Part 5: Resources

In the fifth part of the series (‘[Part 5: Resources](https://blog.jemmarketing.co.uk/news-blogs/appointment-setting-skills-overview-skill-1-agenda-part-5-resources)’), we will be covering project resources.

### Skill 2: Knows How To Qualify B2B Prospects

In the sixth part of the series (‘[Skill 2: Knows How To Qualify B2B Prospects](https://blog.jemmarketing.co.uk/news-blogs/appointment-setting-skills-overview-skill-2-knows-how-to-qualify-b2b-prospects)’), we will be covering how to use lead qualification frameworks.

### Skill 3: Is a Good Listener and Build Rapport

In ‘Skill 3: Is a Good Listener and Build Rapport’, we will be covering the following subjects:

- [Part 1: Active Listening](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Active_Listening)
- [Part 2: Conversation Continued](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview?hs_amp=true#Conversation_Continued)

### Part 1: Active Listening

In the seventh part of the series (‘[Part 1: Active Listening](https://blog.jemmarketing.co.uk/news-blogs/appointment-setting-skills-overview-skill-3-is-a-good-listener-and-build-rapport-part-1-active-listening)’), we will be covering active listening.

### Part 2: Conversation Continued

In the eighth part of the series (‘[Part 2: Conversation Continued](https://blog.jemmarketing.co.uk/news-blogs/appointment-setting-skills-overview-skill-3-is-a-good-listener-and-build-rapport-part-2-conversation-continued)’), we will be covering the remainder of ‘Skill 3’.

### Skill 4: Handles Sales Objections and Rejections

In the ninth part of the series (‘[Skill 4: Handles Sales Objections and Rejections](https://blog.jemmarketing.co.uk/news-blogs/appointment-setting-skills-overview-skill-4-handles-sales-objections-and-rejections)’), we will be covering how to handle business to business (also known by the abbreviation ‘B2B’) sales objections. B2B sales objections are situations where a lead won’t buy the business’s service/product.

### Skill 5: Reminders and Follow-Ups

In the tenth part of the series (‘[Skill 5: Reminders and Follow-Ups](https://blog.jemmarketing.co.uk/news-blogs/appointment-setting-skills-overview-skill-5-reminders-and-follow-ups)’), we will be covering reminders and follow-ups.

### Skill 6: Good Pitch

In the eleventh part of the series (‘[Skill 6: Good Pitch](https://blog.jemmarketing.co.uk/news-blogs/appointment-setting-skills-overview-skill-6-creating-a-pitch-deck)’), we will be covering creating a pitch deck.

### Further Reading

In the final part of the series (‘[Further Reading](https://blog.jemmarketing.co.uk/news-blogs/appointment-setting-further-reading)’), we will be covering all of the articles used in the researching and writing of this series.

[View full post](https://blog.jemmarketing.co.uk/blogs-articles/appointment-setting-skills-overview)

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